Cihan University-Erbil Scientific Journal a periodic multidisciplinary scientific journal issued by Cihan University- Erbil after auditing and revising by a specialized staff headed by the President of the university. The journal publishes original creative researches related to all fields of pure and applied sciences and humanities in Kurdish, Arabic and English.
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Author : Ghayth Ali Jarad
DOI: http://dx.doi.org/10.24086/cuesj.si.2018.n1a29
Abstract
The advent of the internet technology has brought a lot of revolution in the way business is done. Advertising is not left out in the reality of this destructive innovation. New method of advertising makes it possible to specifically target potential customers of some products at close range. Online users are educated and sophisticated audience, an advert that will make sense to them has to be one that is rich in content. The content is expected to be genuine and one that can be related with easily. Meeting up with these challenges calls for innovative research work and the discard of old systems and tools. Cultural barriers in the Middle East countries like Iraq may make a typical advert that is acceptable in the Western world not to be effective in Iraq. The study discusses the peculiarities of Iraq business environment and how advertisers can take advantage of it.
Keywords: Modern, Advertising, Marketing, Social Media, Business, Brands
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